Date :August 3, 2019
The people who are new to paid search are keen to know how much they will have to spend to advertise their products or services on Google and whether they can pay for it or not. Several factors can affect the cost of Google Ads. Here, we are going to present the various elements which can impact the price that you usually spend on your Google Ads:
The companies related to the financial and insurance sectors pay out the most for the paid search campaigns, and the amount spend by them is about $1.2 billion. Retailers rank second in the list. Individual companies belonging to these industries often spend $40 to $50 million every year on PPC campaigns. For example, Amazon squanders over $50 million per year, and it is clear from the data that these businesses are getting an excellent ROI on the amount that they are spending.
There are a handful of major brands which dominate the individual category, but these businesses don’t bear any resemblance to those small businesses that are in view of getting started in Google Ads. If you want to begin your PPC campaign, then you don’t need to spend millions on Google Ads.
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