Date :January 24, 2018
An elegantly composed article page “About Us” can work wonders for your business. An “about us” page encourages potential clients to associate with your business and recognise you from your rivals. Many organisations do not know how essential this page is and thus, distribute featureless content that does not give potential clients. In this article, we will throw light on the fundamental “About Us” page and give you a well-ordered guide for making a viable contact point with your customers.
In case, you require productive written work in different pages on your site, look at these posts:
Utilize Your Brand Voice
Rather than composing what you think your customers need to hear, avoid the weak stuff and write in a way that matches your image’s esteems and objectives.
Concentrate on Your Audience
Regardless of what your industry is, the client is above all. Offer and feature the critical advantages so that guests can better picturise what they’ll pick up. Write to answer the “how might this benefit me?” question that every single potential client has when they’re choosing whether or not to stick around.
Full Snapshot of Your Business
Guests need to have a full comprehension of what your image is. Keeping in mind this end goal , your about us page should answer the who, what, where, when, and why. An ineffectively composed page won’t just leave guests puzzled about your business.
Who’s Working Behind the Scenes?
An extraordinary approach to enable guests to warm up to your image is by sharing insights about who’s behind it. Your about us page is the ideal spot for onlookers to take in more about your organisation and encourage the beginnings of a positive relationship.
The least demanding approach to hit the majority of the above tips is by noting the who, why, what, how, where, and when.
Who:: Who are you and what characterises you? It is safe to say that you are a one-individual group or a group of numerous? Who do you serve and who are your clients?
Why:: For what reason does your image exist? What issue would you say you are tackling? What want would you say you are satisfying for clients?
What:: What item or services do you provide?
How:: How does your item or service take care of the issue? How is it different? By what means will it profit your clients?
Where:: Where is your image found? Where is your intended interest group found?
When:: when did your business start? When did you begin offering your item or services?
You can utilise the above request at the beginning stage, but at the same time, it’s essential for you to sort out and organise data in a way that characterises your image and enables guests to find the identity and reason.