For any e-commerce website, one of the most critical web pages is the product details page. It's the page where details of your products are provided, and the customer decides to "add to cart." This page is significant since it often ranks in the search engines queries. With this understanding, contact Sky For Web for ecommerce website design and development.
Here, we will discuss various elements that lead to the creation of a successful product details page.
All these forces work hand-in-hand. Let us consider these elements separately in detail:
An average internet user takes decisions within seconds whether they feel like staying on a page or leaving it. So, engaging the guest on your product detail page becomes crucial from the very beginning. It may look like common sense, but, we've outlined some items that a visitor needs to find quickly.
These include Price, Price saved and discounts, extensive and detailed product photos, In Stock / Out of Stock notification, brand name and logo (if relevant), customer reviews plus star rating and evidently the "add to cart" button. Surprisingly many sites don’t include most of these elements, and their conversion rates suffer. So, you need to cross check your web pages and e-commerce data to ensure that you provide these elements and sufficient data to customers.
The product details page doesn’t need to be creative from a general design perspective. It should preferably be clean, basic and comfortable to find information. It should move a user from concerned to checking out as rapidly as possible.
Getting visitors to your site is one thing, and turning those guests into customers is another thing. It is called the conversion rate of the website. It needs some additional efforts. A well-built product details page is where the buyer is making his final decision on if they want to buy a product from you or not. Some basics need to be considered in design and development of an e-commerce website. If your web design company recommends you about these, then you should trust them to see how they would apply them to your business. Many times suggest our clients, but they shot down by merely saying “oh, we can’t do that.”
Product Photos: You will never want to buy something if you’re not sure about what you are getting. It is the same with your clients. Providing professional product photos goes a long way. Also, you should pay attention to the idea that where multiple images of a single product could be beneficial. Numerous items demand close-ups or various angles.
Videos: If you have videos concerning your products or what the manufacturer does, you should show them to your audience. Your visitors will get a lot of knowledge about that product in small time.
Pricing: The basic of pricing is very simple. You should always have the best price or a competitive price for a product. Displaying your pricing correctly is significant at the same time. Showing the MSRP along with what the customer can save with the given amount or discount will let them make out if that they are getting a good deal or not. Even showing the tag of a percent saved figure is a good idea.
Discount Codes: If you’re using promotions and offering discount codes, then, make sure these look prominent on the product detail page. Many times websites display these codes on the homepage only or at the checkout. But if no client adds your product to his cart, he’ll never see the checkout! Thus, your information will go in vain.
strong>Reviews: We go through reviews when we purchase online. So, not having a reviews section for every product, or having “0 reviews” is not going to boost your conversion rate. You need to try hard to encourage reviews. You can get some reviews via email or over the phone and then, post them for your clients because every buyer wants to know what other people think about the product that went through the same purchasing experience.
Warranty & Returns: These must be displayed somewhere that can be found easily. Because before purchasing, customers tend to know what they’ll do if they are unsatisfied or something breaks.
Shipping: You can show shipping price on the product detail page. Visitors like to know about the shipping prices before adding a product to the cart. Also, mention when the product will ship. Displaying “Ships in 1 day” or “Ships Now” will make people buying!
Contact Number: Provide them with contact numbers so that they can call you when they have any questions. It will worsen your client’s experience if they shop from your e-store and cannot find your phone number. Without a contact number, you will lose many dealings.
Trust Seals: If you own your SSL or an authorize.net account, then, you should display your seals. Other seals like VeriSign or McAfee can also encourage confidence.
Many websites overlook the usability of a product details page on the whole. There is a possibility that the designer who designed your page failed to bring out the front-end development. Or, maybe he didn’t consider usability as a top concern. It's essential that the process of reviewing information on product detail page can happen quickly. Some significant works that should be avoided on a product details page are given below:
Additional Tabs - Clicking on a tag, like "Related Products" or "Additional Details" should never make the page to reload. It wastes a visitor's time. Additionally, it is merely annoying.
Additional Photo Thumbnails - Ensure that you don’t scale down large images by making them into a "thumbnail." It causes prolonged load times.
Product Reviews – While getting reviews with a star rating or "Write a Review" column, the customer should not be sent to another page. You can incorporate product reviews into the product details page at the bottom. When "read reviews" is selected the client should automatically be sent to that section of the page.
Search engine optimization is the most crucial component of a page product. Depending on your industry, Users make queries for a particular product or product number (SKU). So, it's essential to optimize the product page to be found, rank on the first page of Google, and get the business. Some main SEO issues that need to be considered while developing a product details page:
Product Name - Give your product name with an appropriate header tag, especially an H1. It leads to a proper front-end development and also helps Google to realize the focus of your page.
Informational Tabs –Make it sure that all content on the page is written in HTML code on initial load. Some developers use AJAX or some other technology to drag content in, but it can hurt SEO. Google may not be able to locate all of the good content you're providing.
SKU Numbers - If you belong to an industry where SKU numbers are often searched, then include the manufacturer SKU number.
Title Tag - Creating strong titles tags on almost all pages of your website is imperative, but often product detail pages are overlooked. Ensure that you include the name of a product, its SKU number and other valuable keywords in title tag. If you have hundreds of products, you'll need to generate your Titles (using programming to create).
Thus, developing a product detail page is crucial. Sky For Web is a leading agency in developing ecommerce web design Melbourne and also provides all services of web designing and development along with SEO campaigns. To get our services, call us now.